Does big data enhance firm innovation competency? The mediating role of data-driven insights

Maryam Ghasemaghaei.  Goran Calic.  (2019),  Journal of Business Research , 104 , 69-84.

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This study investigates the impact of big data characteristics (i.e. velocity, variety, veracity, and volume) on data-driven insight generation and innovation competency of organizations.

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IT and innovation Data & Business analytics