How big data analytics enables service innovation: Materiality, affordance, and the individualization of service  

Christiane Lehrer.  Alexander Wieneke.  Jan vom Brocke.  Reinhard Jung.  Stefan Seidel.  (2018),  Journal of Management Information Systems , 35 (2) , 424-460.

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This article reports on case studies of four organizations from the insurance, banking, telecommunications, and e-commerce (travel) industries. The study shows how technologies supporting big data analytics (BDA) enable innovation in terms of improved service individualization.

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IT and innovation Data & Business analytics