Aligning with new digital strategy: A dynamic capabilities approach

Adrian Yeow.  Christina Soh.  Rina Hansen.  (2018),  Journal of Strategic Information Systems , 27 (1) , 43-58.

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This article examines the IT alignment process in an organization that augments its pure business-to-business model with an Internet-based business-to-consumer digital strategy. It seeks to answer the question of how the aligning process unfolds through organizational actions in a digital strategy context.

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Information systems strategy Digital transformation Business – IT alignment