How information technology strategy and investments influence firm performance: Conjecture and empirical evidence

Sunil Mithas.  Roland T. Rust.  (2016),  Management Information Systems Quarterly , 40 (1) , 223-245.

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This article investigates how IT strategy and IT investments influence profitability and the market value of the firm. IT strategy refers to the dominant strategic objective that the firm emphasizes, which can be revenue expansion, cost reduction, or a dual emphasis in which both goals are pursued.

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Information systems strategy