Sunil Mithas
Article reviews:
How information technology strategy and investments influence firm performance: Conjecture and empirical evidence
Sunil Mithas. Roland T. Rust. (2016), Management Information Systems Quarterly , 40 (1) , 223-245.
This article investigates how IT strategy and IT investments influence profitability and the market value of the firm. IT strategy refers to the dominant strategic objective that the firm emphasizes, which can be revenue expansion, cost reduction, or a dual emphasis in which both goals are pursued.
Information systems strategy
Leveraging customer involvement for fueling innovation: The role of relational and analytical information processing capabilities
Terence J. V. Saldanha. Sunil Mithas. M. S. Krishnan. (2017), Management Information Systems Quarterly , 41 (1) , 367-396.
This article seeks to increase the understanding of how IT enables customer-focused innovation in organizations. It examines how IT capabilities affect the relationship between customer involvement and innovation.
IT and innovation
Authors