An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy

Amir Ashrafi.  Ahad Zareravasan.  (2022),  Technological Forecasting and Social Change , 179

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The study investigates 1) the impact of business analytics (BA) on firm competitive advantage, and 2) how innovative ambidexterity and BA strategy contribute to the BA-competitive advantage link.

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Information systems strategy Data & Business analytics