Toward the development of a big data analytics capability

Manjul Gupta.  Joey F. George.  (2016),  Information & Management , 53 (8) , 1049-1064.

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This study examines the resources needed to build a big data analytics (BDA) capability, which is defined as a firm’s ability to assemble, integrate, and deploy its big-data specific resources. It also shows that there is a positive relationship between BDA capability and firm performance.

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Data & Business analytics