How to improve firm performance using big data analytics capability and business strategy alignment?

Shahriar Akter.  Samuel Fosso Wamba.  Angappa Gunasekaran.  Rameshwar Dubey.  Stephen J. Childe.  (2016),  International Journal of Production Economics , 182 , 113-131.

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This study aims to examine the role of big data analytics capability (BDAC) for firm performance. It identifies important dimensions of BDAC and emphasizes the complementarities between them for improved performance and sustained competitive advantage.

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IT competence Business – IT alignment Data & Business analytics